StartHack

90% OF STARTUPS FAIL!

So what does the 10% do differently 🤔

This is the saddest reality that no one can deny. You might not be familiar with this because all we hear in the media and newspapers are those success stories about acquisitions and exits that left the founders a big bag of money, luxury cars, private jets and mansions.

Well, those are just 10% of the total hustling entrepreneurs who fail in their attempts every day.

Statistically speaking from every 10 startups, only one will make it out alive and statistics rarely lie. The reasons of why people fail have already been researched by CBInsights listing down the top 20 reasons were "market need", "run out of cash" and "wrong team" ranked at the top.

For me, l asked a different question that led us to whole different research. Instead of asking "why 90% of startups fail?", I flipped the question by asking "what does the successful 10% do differently?"

So, What Does The 10% knows?

It's All About Reaching Product-Market Fit...

INTELLIGENTLY

In other words, finding the right Market Needs, the right Product, the right Marketing Channels and the right Revenue Model. It’s a milestone that all startups pour countless hours and scarce resources to reach!

Achieving this milestone sometimes gets really challenging, overwhelming & frustration as you try to get all the elements of the puzzle perfectly aligned.

But reaching Product/Market fit is not the ONLY reason why they the 10% succeed!

The 10% doesn’t only know how to get to Product/Market fit… they get there in the smartest way... they get their FAST, SMART while minimizing RISK.

In short, they master the art of RAPID VALIDATION.

That's exactly what our Product-Market Fit framework provides.

The Science Behind Our Framework

Product-Market Fit

in a box.

A set of 7 workbooks that take your startup from an idea to product-market fit in a practical, step-by-step, plug-n-play way with use-cases covering all stages!

WORKBOOKS

133+

EXERCISES

340

PAGES

30+

CASE-STUDIES

Digital version

Physical version (coming soon)

Who should get the framework

Entrepreneurs

Solo or in a team, get the framework to start, launch and grow your startup.

Accelerators

Get bulk orders and practical workshops to support startups & founders.

Consultans

Help and guide startups to reach product/market fit in a fast and practical way.

Corporates

Bring the design thinking, innovation and practical validation to your culture.

Get The Framework

The Science Behind StartHack Framework

Tested For Two Years On Different Startup Models

Pyramid Stages

The framework is divided into 7 stages arranged based on the riskiest assumptions while moving your startup from Idea to opportunity to startup and finally scale into a company.

Each stage is passed through practical exercises and canvases that will effectively help you reach your goal fast and in less risk showing you

WHAT to test

WHEN to test

HOW to test

Validation Loop

Every phase has an entry and exit assumptions that will help you to validate your startup assumptions in a systematical metric-driven method by passing through all the Validation Loop steps.

Formulate “Testable Hypothesis”

Brainstorm & rank tests

Segment data & get feedback

Analyze data & decide

Inspiration Cards (Bites)

It's not just about making assumptions! To validate faster, entrepreneurs need to make the right assumptions.

StartHack cards (Bites) are curated tips, techniques, hacks, concepts and terms that ignite your entrepreneur creative mind and enable you to brainstorm and generate unique ideas without the need for any research. Cards include:

50+ Validation ideas

20+ Revenue models

40+ Selling tactics

Metrics

Growth Hacks

Funnel Templates

Two Ways To Get To P-M Fit

The BULLET Way

FAST but RISKY

Bulk all your business assumptions into two experiment to validate all your business model elements. It's fast but you risk not understanding exactly why your experiments might fail.

Go BULLET

The WISE Way

SLOW but SMART

Validate each assumption in your business model using one experiment at a time. It might take you more time but you always know what went wrong if any of the experiments fail.

Go WISE

Workbooks And Exercises

7 phases to help you build, grow and scale your startup

1. Discover Value

MINDSET - IDEATION - BRAND - TEAM - EXECUTION - CULTURE

Setting the foundation for your idea which includes setting up your mindset, ideation practices and team alignment. Entrepreneurs will exit this stage achieving "Idea-Founder" Fit

1. Introduction

2. Generate your idea

3. Formulate your problem

4. Evaluate your idea using Risk/Reward

5. Experiment 1: Test your idea

6. Evaluate Idea-founder fit

7. Find your co-founder (optional)

8. Evaluate team alignment

9. Split the pie

10. Sign Commitment Declaration letter

11. Experiment 1: Test your idea

12. Prepare execution system

2. Realize Value

EARLY ADOPTER - PROBLEM - COMPETITION - JOURNEY - MARKET

Understanding the customer and problem space, as well as, assessing themarket health including the timing, size, competition, and market structure. This stage is about achieving "Customer-Market" fit.

1. Introduction

2. Breakdown your market

3. Pick the sharpest segment

4. Perform competitor analysis

5. Map out your customer journey

6. Identify your early adopters

7. Identify a PWS (problem worth solving)

9. Perform deep market health analysis

10. Sign Commitment Declaration letter

3. Create Value

FEATURES - VALUE PROP - SOLUTION

Generating innovative solutions and features to solve the problem by developing a unique value proposition and proving the concept. The goal isto exist this stage with a caler "Problem-Solution" fit

1. Introduction

2. Enhance your customer journey

3. Feature Generation

4. Identify Market Value Curves

5. Create Unique Value Proposition

6. Identify your Min. Feature Set

7. Utility identification & scoring

8. Experiment 3: Proof of concept

4. Deliver Value

TRACTION - PERSONA - TRAFFIC - LANDING PAGE - BRAND

Understanding the customer journey from a marketing perspective & developing the right funnel to quantitatively show evidence of customer demand. The goal of this stage is toexist with "Customer-Channel" fit.

1. Introduction

2. The Science of Traction

3. Define Ideal Customer

4. Finding the best Traffic Channels

5. Grab attention via Traffic Bridges

6. Ignite Iinterest via Marketing Material

7. Brand personality & identity

8. Brand name and design

9. Experiment 4: Prof of Interest (traction)

10. Set up your Advisory Board (optional)

5. Capture Value

COST - REVENUE - PRICE POINT - CAC/LTV - ACQUISITION - FORECAST

Validating and finding the customer’s willingness to pay and buildingthe right revenue model that focuses on minimizing CAC while maximizing LTV. The main objective of this phase is to achieve "Customer-Price" fit.

1. Introduction

2. Value mapping

3. Define your revenue model

4. Understand your cost structure

5. The Science of Pricing

6. Build your Acquisition funnel

7. Build an Irresistable Value Offer (IVO)

8. Experiment 5: Validate the optimal price

9. Prepare financial model reports

6. Build Value

PROTOTYPE - ACTIVATION - MVP - SPRINT - USER TESTING - FUNDING

Developing, testing and launching an MVP to validate the product for the whole biz model, customer and startup value. Unlike all conventional ways, this framework intends to have bulding the last thing to do. Here we validate "Product-Market" fit

1. Introduction

2. Feature chunking & prioritizing

3. Prepare SiteMaps & UserFlows

4. Prepare mockups and prototypes

5. Develop your Activation strategy

6. Experiment 6: Pre-build user testing

7. Develop your Retention strategy

8. Build your MVP

9. Raise funds (if youcan't build it)

10. Experiment 7: Post-build behavioral tracking

7. Grow Value

AUTOMATION - OPTIMIZATION - GROWTH ENGINES - HIRING

Translating a startup to a company by growing the value, fundraising, and focusing on grwoth. This stage has multiple experiments and has many unique challenges and goals that change from one startup to another.

1. Introduction

2. Biz automation system

3. Company validation

4. Pitch Deck & Fundraising

5. Customer Optimization

6. New Customer Discovery

7. Funnel optimization

8. Building growth loops

9. Behavioral & innovation design

10. Establish multi reveneu streams

11. Develop an unfair advantage

12. Culture development and hiring

Peak Inside The Workbook

Accountability by design

Each chapter shows expected time needed to finish the exercise

Goal and data-driven

Clear "Only Metrics That Matters" & objectives for each phase

Digested knowledge

The science behind every exercise is simply digested and explained.

Step-by-step

Every exercise has a "How-to" to explain step-by-step how to perform it

30+ case studies

Each chapter is explained through case-studies that you can relate to.

130+ practical exercises

Chapters are followed by practical canvases and effective exercises.

Ideation Canvas

Quickly wrap your mind and explain your ideaDownload

Free Download

Idea Evaluation

Evaluate your ideas based on the Risk-Reward framework

Free Download

The Sharp Framework

Rank the best segment and choose your target customers

Free Download

The Magic Quadrant

Find a unique market gap among your competitors

Free Download

Value Feature Set

Your feature board based on the user journey and market anlaysis

Free Download

Competition Landscape

Compare competitive landscape to create new innovative offerings

Free Download

The Bullseye Framework

Rank & focus on the right channel that can get you traction.

Free Download

The Value Flow Map

Map out the exchange of value versus currency for your business

Free Download

Get All 133+ Canvases And Exercises

Minimize Risk

Driven by lean principles & focusing on speed under limited resources

extension

Plug-n-Play

Designed to be practical connecting all the dots of the startup journey

science

Tested & Proven

Tested for months with different biz models and startup founders

leaderboard

Data-Driven

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Sample of 3 chapters with their exercises

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Evaluate you idea(s)

Choose The Sharpest Segment

Attracting Traffic

Ready ENTREPRENEUR

$99

Early bird price

Access to all 7 stages*

One-time payment (no subscription)

All 133+ canvases (practical)

63 videos for each chapter

Ask questions and get expert startup advice

Access to community to build connections and accountable-buddies

Access to FebeBites for a year

* You'll have access to the Discover, Realize and Create stages.
‍
The Deliver, Capture, Build & Grow stages are under development and are estimated to be released Oct 2023 and you'll get it FREE to your inbox.

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ACCELERATORS, CONSULTANTS & corporates

/Month

All in Ready Entrepreneur

Unlimited number of license for all stages and material

A complete Notion operating system to apply the framework for all your startups

Support in tweaking the framework to your current process.

Money-Back Gurantee

Want a refund before our official launch?
Just email support@febe.io and we’ll refund you, no questions asked.

Once we launch (Oct 2023), you’ll have 30 days to test it and decide if you like it.